waxinglyricalaboutafavouritejapsubculture

“Mori girls are all about seeking tiny miracles and returning to a simpler, more aesthetic way of life, even if they inhabit the bustling, upward mobility of New York City Singapore. Mori girls seek to remind us to just enjoy life, which is part of why I am attracted to the idea of this being a “thing,” an intellectual and aesthetic subculture. And yes, a lot of it is about the look, as Fashion always is. But so much of it is about feeling comfortable in your own skin, and in your own garments.”

— Mori Girls: A Declaration of Love, via the BUST Magazine Blog.